Our Experience

Annie McDonald

General Manager
Australia | New Zealand

Annie joined DASX Australia, Partner DAS Business Furniture UK in 2014, bringing a wealth of Business Management and Marketing experience to the role. She has worked alongside Steve Allison for over ten years gaining a comprehensive and in-depth knowledge of the products and requirements of the industry. As an experienced public relations and marketing professional, she has a broad range of experience essential to the development of DASX in this niche dynamic environment. Annie spent eleven years as head of marketing and events for Magic Millions company, having worked in the thoroughbred breeding and racing industry for over twenty years. More recently, she has gained valuable experience working in the building, fit out and furniture industries, and developed in the General Management of the company.

Annie is the first point of contact for enquiries

Foundations

Company Founder - Steve Allison
Australia | New Zealand

In 1992, Steve Allison in association with David Riley (DAS London) developed a sit-stand fully height adjustable trading desk for ABN AMRO Australia, now used by a majority of the major financial institutions around the world. This was the first sit-stand Trading desk installation in Australia.

Steve is a solution driven leader in the building industry, who has proven his exceptional ability over forty years of consistently delivering outstanding design interpretation to building process. He established and managed a large scale fit-out specialist company in Sydney for over thirty years,

Being an innovative and highly awarded cabinet maker, Steve’s passion for detail has led to the creation and development of ground breaking systems and processes, which have been revolutionary for the industry and work space not just in Australia but internationally. These cost and time saving procedures are now widely used throughout the fit-out industry.